Here's the Press Release:
Microsoft Photosynth Integrates Into Virtual Earth, Marking Commercial Availability of the 3-D Photo Technology
NASA and VisitBrighton put new Photosynth release to work in Virtual Earth and outer space.
REDMOND, Wash. — May 7, 2009 —
Microsoft Corp. today announced updates to its Photosynth technology
that enable commercial use through integration with Microsoft Virtual
Earth. The Photosynth integration into Virtual Earth signifies the
first release designed to enable businesses to use Photosynth in
Photosynth software analyzes digital
photographs and generates a 3-D model by “stitching” the photos
together. These models, or “synths,” can now be viewed using
Silverlight technology across multiple platforms. Virtual Earth brings
together features, functionality and content that help consumers,
businesses, citizens and governments bring location to life. It helps
businesses and governments share location-based information, build
better connections with consumers or citizens, and helps organizations
make better operational decisions. With the integration of Photosynth
into Virtual Earth customers will be able to create detailed 3-D views
of anything from places to products and from hotels to homes.
integration of Microsoft Photosynth into Virtual Earth marks an
important step in enabling businesses to use Photosynth in a relevant,
customer-friendly way,” said Jeff Kelisky, general manager, Mapping and
Local Search at Microsoft. “With the integrated capabilities of
Photosynth and recently added Silverlight API, our Virtual Earth
partners have great tools for creating, sharing, viewing and embedding
synths across multiple platforms, and building engaging experiences.”
commercial update includes new controls that enable users to decide
where and how they share synths by making synths public or unlisted on http://www.photosynth.net.
This allows organizations to manage the availability and access to
synths, giving greater control over the visual representation of their
places and premises. Synths can now include user-defined highlights to
showcase key images and greatly improve navigation.
and partners are already seeing the benefits of Photosynth and Virtual
Earth with examples now live from organizations and businesses as
diverse as NASA and VisitBrighton in the United Kingdom.
stunning collection of photographs using Microsoft Photosynth
interactive 3-D imaging technology provides people around the world
with an exciting new way to explore the International Space Station and
learn about NASA’s upcoming Mars Science Laboratory mission,” said S.
Pete Worden, director of NASA’s Ames Research Center, Moffett Field,
Calif. “This collaboration with Microsoft offers the public the
opportunity to participate in future exploration using this innovative
Other examples of customers include VisitBrighton,
a tourism business in the U.K., facilitated by New Mind Internet
Consultancy Ltd., a U.K. partner that has embraced the technology.
VisitBrighton recognized the potential of Photosynth both to businesses
and visitors to Brighton. Together VisitBrighton and New Mind have been
able to offer potential visitors detailed visual information about
attractions to encourage people to visit the city. For businesses there
is the opportunity to show specific assets to potential visitors, which
can put them one step ahead of their competitors.
Potential applications of the new offering may include these:
· Real estate. Showing homebuyers the inside and outside of properties with interactive views
· Tourism and hospitality. Giving an early 3-D and interactive view of hotels, resorts or cities
· Retail. Enabling customers to see the insides of branches and stores, and browse products in great detail
· Media and entertainment.
Allowing media companies to create and share visual projects in a
controlled environment, and build compelling campaigns and programs
with new media
· Public sector. Giving citizens rich detail on public services, buildings, land use and more
· Internal business use. Using unlisted synths for location-based information, such as insurance risk assessment and claim processing
The video that accompanies today’s announcement and customer showcases of Photosynth and Virtual Earth can be viewed at the Virtual Earth Web site.